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Power Products launches new OEM partnership video highlighting Integrated Solutions and Digital Switching

Menomonee Falls, Wisc. (October 22, 2018) – Power Products has released a new video, showcasing how its integrated solutions are helping OEM boat builders around the country.  In the new video, engineers from brands such as Hinckley and White River Marine Group speak about how connected boating and electrical and digital components offered by Power Products enhance the consumer experience.

“We are looking for a complete systems solution.  We don’t want to have a component here and a component there, we want features that are linked and tied together,” said Fred Berry, Hinckley Company senior engineer. “If it’s in your car, it has to be in your boat.  In our opinion, CZone is the one company that has that complete systems solutions.”

“It’s been a great relationship with CZone and Power Products, they have helped us a long way,” said Kyle Swanson, White River Marine Group engineering manager. “The relationship makes all the difference.  When you have people, who will show the product and not just sell the product, it’s very good.”

Take a look at the new video on the Power Products YouTube page: https://www.youtube.com/watch?v=-tTN4VTXesE&t=16s

Power Products Integrated Solutions is dedicated to assisting OEM’s in designing reliable and fully integrated power management and digital switching solutions for customers with a future vision to connect all electrical and digital components into a fully integrated system. 

“If you see what’s in your cars nowadays; it’ll translate into your boats,” said Swanson.  “Everyone wants to control things on touch screens and everyone wants the latest and greatest on their boat and this (CZone) is one of them.  If I look back five years ago, I would not have thought we would be having these conversations about digital switching.  It’s amazing what is happening in the marine industry.  We saw it three years ago with our Mako 334, and it has exploded from there.”

Power Products was acquired by Brunswick Corporation and joined Mercury Marine's global parts and accessories (P&A) organization in June 2018.  Mercury Marine is Brunswick's largest division, and a global leader in marine propulsion as well as marine parts and accessories.

About Power Products


Power Products, with its brands Ancor®, BEP, Blue Sea Systems, Marinco®, Mastervolt, and ProMariner designs and manufactures a broad product portfolio of electrical components and power management systems for the marine, Recreational Vehicle, Emergency Vehicle, Specialty Vehicle and Industrial markets. For more information, please visit www.ancorproducts.com, www.bep.com, www.bluesea.com, www.marinco.com, www.mastervolt.com, or www.promariner.com. Power Products, LLC is headquartered in Menomonee Falls, WI with facilities across the US, New Zealand, The Netherlands, Mexico, and China.