The expansion reinforces the company's leadership in
digital innovation in the global fitness market
ROSEMONT, Ill., May 3, 2018 – Life Fitness, the global leader in commercial fitness equipment, announced that it has partnered with Equinox, a leading high-performance lifestyle destination, to launch the first Apple GymKit-enabled health club in Canada. Equinox's Yorkville location in Toronto is the first club to add the new equipment, with others following later this year.
The technology lets exercisers tap their Apple Watch to compatible Life Fitness cardio machines, including ellipticals, treadmills, step mills and stationary bikes, for seamless and accurate data tracking, including calories burned and heart rate. Data from the machine and Apple Watch are synced in real-time during the workout and then stored in the Apple Health app.
"Today's announcement reinforces our commitment to bring exercisers around the world the most innovative fitness technology on the market," said Jaime Irick, president of Life Fitness. "The advanced technology of Apple GymKit with Life Fitness equipment is another example of how our fitness platform is rapidly growing to connect exercisers, clubs and innovative technologies for more engaging workouts. Equinox has always been a great partner and we're excited to launch Apple GymKit with them in Canada."
The launch continues Life Fitness' global rollout of the technology after previous introductions in the United States, Hong Kong and Japan.
Life Fitness also showed the technology at recent fitness events in San Diego, U.S., and Cologne, Germany, alongside the company's newly unveiled Halo Fitness Cloud, a revolutionary software offering that enhances the exerciser experience and simplifies fitness facility management. These introductions underscore Life Fitness' vision to be the platform that connects the world to fitness
To find out more about this and other Life Fitness products and services, visit www.lifefitness.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information, visit www.lifefitness.com.