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Experience Extra Large Fun at the New Brunswick Zone XL Kennesaw

Lake Forest, Ill. (Aug. 9, 2011) — An entirely new entertainment experience awaits at Brunswick Zone XL Kennesaw, the latest addition to the signature XL bowling centers that carry the Brunswick name from coast-to-coast.

“Brunswick is famous for fun and we're thrilled to bring the Brunswick Zone XL brand to Kennesaw," said Jim Fox, president Brunswick Bowling and Billiards - Retail. "We look forward to providing a variety of entertainment options that will appeal to everyone."

Previously known as U.S. Play, Brunswick Zone XL Kennesaw has been transformed after months of renovation into an entertainment center offering expanded fun for all ages.

"Bowling is just the beginning at Brunswick Zone XL Kennesaw," said Jim Woodward, general manager. "Step inside and explore our unique Lazer Zone arena, expanded game room and prize redemption center and new birthday party rooms."

Pockets Bar & Grill now features two projector screens, billiards and meeting space. Being served up inside and laneside is an expanded menu with appetizers, entree salads, wraps, and sandwiches, topped off with such decadent desserts.

Among the draws is The Loft, an exclusive area for adults with 10 lanes of bowling in an intimate, interactive setting. This is Brunswick's first venture into boutique bowling.

“Boutique bowling is one of those must-try experiences,” said Fox. “It’s a uniquely upscale way for groups to experience bowling in a plush setting. Try it once and you’ll be back.”

Also garnering attention is the all-new Lazer Zone arena that takes players on exciting explorations of Earth’s interior. Each high-tech expedition is different, promising a new and epic journey every time.

A ribbon cutting ceremony will be held at 11 a.m. Wednesday, Aug. 31, with Mayor Mark Mathew doing the honors. The public is welcome.

Located at 775 Cobb Place Blvd., Brunswick Zone XL Kennesaw is open daily, with extended hours on Fridays and Saturdays. For more information, call 770-427-7679.

About Brunswick Bowling & Billiards
Brunswick Bowling & Billiards, a division of Brunswick Corporation, is one of the largest operators of full-service bowling and family recreation centers in the world; is a full-line supplier of bowling equipment, supplies and consumer products; and designs billiards tables and accessories. Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE: BC) has been a leader in the recreation business for more than 165 years. For more information, visit

Contact: Sharon Honaker