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Brunswick Offers All Its Billiards Dealers Access to Gold and Platinum Business Services

LAKE FOREST, Ill., Jan. 19, 2010 –, Billiards products leader Brunswick Billiards, a unit of Brunswick Corporation (NYSE: BC), is taking aggressive steps to further support its entire dealer network by making Gold and Platinum-level dealer business services under Brunswick Dealer Advantage now available to all Brunswick Billiards dealers for the first time ever. The company’s Open Access promotion is effective from Jan. 1 through June 30.

Brunswick Dealer Advantage offers 17 leading business services to its Brunswick Billiards dealers to help them drive growth and profitability. Previously, Gold and Platinum-level programs were only open to dealers with a large share of sales in Brunswick product, including billiards dealers. Now leading Gold and Platinum services are open to all Brunswick dealers, no matter the volume.

“Dealer Advantage is an important way for us to help our outstanding dealers succeed, so we are pleased to be able to offer everyone our premium-level programs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “The broad menu of business services helps dealers attract more retail customers, retain valued employees, enhance operations and reduce expenses. Open Access will broaden the impact.”

The Gold and Platinum programs now open to all U.S. Billiards dealers are AdvantageCare healthcare, Aetna dental and vision, Arthur Gallagher business insurance, AXA group retirement plans, AXA succession plans, ADP payroll and tax administration plus discounts on Life Fitness exercise equipment, Brunswick boats and even General Motors automobiles for the dealership and its employees. Further, as Open Access makes these service levels available to all dealers, current Gold and Platinum dealers may see expanded services and more discounts, made possible by broader and increased participation levels.

“As we kick off our 165th year in the billiards business, we are committed to offering our dealers the best support in the industry,” said Brunswick Billiards President Austin Rothbard. “By opening access to premium-level business services, we are providing our dealers with important tools to improve profitability. Supporting our dealers has always been a fundamental principle at Brunswick.”

All Brunswick Billiards dealers in good standing can participate. “Brunswick Dealer Advantage offers our dealers a collection of business support services that are unmatched,” said Brunswick Dealer Advantage Specialist Kirsten Schuchardt. “I can think of no better way to celebrate the start of our fourth year in operation than by reaching out to every Brunswick dealer with Open Access. We want to help them all do well.”

There is no cost to the dealer to participate and they can choose the programs that fit their unique business needs. Sign-up is only a phone-call away – dealers can contact the program partner directly to enroll. The Brunswick Foundation Scholarship program is the only program requiring a set level of Brunswick product sales during Open Access. Dealers can learn more about Brunswick Dealer Advantage by visiting or by calling 1-877 GO-ADVTG (462-3884).

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick’s Billiards, Life Fitness and Marine dealer partners. Brunswick Billiards dealers have access to a total of 17 business services in the US, focused on four areas: attracting more retail customers, rewarding employees, enhancing operations and reducing expenses. Programs include Wells Fargo retail financing, AdvantageCare healthcare, Aetna dental and vision care, AXA Equitable retirement planning services, General Motors supplier pricing, savings on UPS shipping, Staples office products, Sprint wireless services, US Bank credit card processing and more. For information on all Brunswick Dealer Advantage programs, call 1-877 GO-ADVTG (462-3884) or visiting

About Brunswick Bowling & Billiards
Brunswick Bowling & Billiards, a division of Brunswick Corporation, is one of the largest operators of full-service bowling and family recreation centers in North America; is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE: BC) has been a leader in the recreation business for more than 160 years. For more information, visit our Web site at

For more information, contact:
Cushman/Amberg Communications
Katie Feltz
312-263-2500 or