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Brunswick Brings Home Game Rooms to Life Through the Web

Online Room Planner and New Entertainment Options Grow in Popularity

BRISTOL, Wis. (August 15, 2007) – When it comes to game rooms, Brunswick Billiards isn't playing around. The company's new line of Game Room Suites offers instant gratification for a growing number of families who are upgrading their rooms with everything from billiards and poker tables to foosball and bar furniture and accessories. Brunswick is even adding a new dimension to the task of shopping for games and furniture with an online design tool that makes a dream room one step closer to becoming a reality.

Located at, the Design Your Game Room feature enables consumers to select from a variety of pre-built room plans. Featuring different games, furniture and accessories, each pre-built plan has its own theme, such as billiards, family, home theater, or the ultimate rec room. The design tool also makes it possible to lay out a room by inputting measurements. The software overlooks nothing, allowing the user to select game tables (pool, air hockey, foosball, poker, and table tennis), furniture, and accessories, placing them anywhere in the virtual room.

“Game rooms are entertaining places that showcase hobbies and style, while offering a place to entertain guests and spend quality time with family,” said E.J. Loferski, director of marketing for Brunswick Billiards. “The online room planner really helps people to understand the broad range of options available, determine the space requirements and get comfortable with what works best for them and their home. Families tend to want to make the entire purchase at once, so the game room suites provide a valuable way to make a smart buying decision that they'll be happy with for many years.”

Brunswick's game room packages range in price from $5,999, which includes the Allenton™ table, a new addition to the CONTENDER® Series, up to $13,999 featuring the new Providence™ table, a key attraction to the higher-end Brunswick line. Responding to the continued popularity of poker, Brunswick is introducing two new poker tables, each of which can be purchased as part of a suite. Other “must-have” items include pub tables, player's chairs, as well as bars and back sets.

About Brunswick Billiards
For more than 160 years, Brunswick Billiards has been the leader in designing the highest quality pool tables and game room furnishings with a standard of superior craftsmanship and preferred by experts around the world. Based in Bristol, Wis., the billiards division of Brunswick Corporation (NYSE: BC), has more than 300 retail dealer locations across the United States. For more information about Brunswick Billiards and its product line, visit

For more information, contact:
Cushman/Amberg Communications
Katie Hasse or Cheryl Jacobs
312-263-2500 or