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Boston Whaler® gears up for huge showing in Fort Lauderdale

Edgewater, Fla. (October 25, 2018) — With three models making their show debut, displays both indoors and on-water, and nearly two dozen boats available for viewing, Boston Whaler is gearing up to make a splash at the Fort Lauderdale International Boat Show. As its 60th anniversary year draws to a close, Whaler will announce new partnerships and a host of new technologies that signal an exciting future to come.

“Boston Whaler’s 60-year legacy has always been about pushing the envelope and challenging ourselves to provide new ways for boaters to experience the water,” said Whaler President Nick Stickler. “The Fort Lauderdale Boat Show draws attendees from around the world, making it the perfect stage for sharing our latest developments with the global Whaler community.”
Among the models making their Fort Lauderdale debut are the new 130 and 160 Super Sport, redesigned from the keel up for model year 2019. Available with a variety of seating configurations, features and options, these family-friendly skiff models are remarkably spacious and easy to customize for favorite activities. The boats’ shallow draft and highly efficient Mercury® engines empower boaters to navigate big lakes and small, hidden waterways with equal confidence.
“For decades, boaters have chosen the Super Sport because of its low-maintenance durability, unsinkable safety and incredible ease of use,” said Jeff Vaughn, Boston Whaler’s Vice President of Sales, Marketing and Customer Service. “We’re excited to give this popular series a fresh redesign that adds some great new features and brings the boats even more in line with consumer preferences.”

In-water at the Bahia Mar, alongside large-boat models including the flagship 420 Outrage, the Innovation Award-winning 345 Conquest, 350 Realm and 320 Vantage, and many others, Boston Whaler’s new 380 Realm will also make its first appearance in Fort Lauderdale. Like the 350 Realm, the 380 combines the best attributes of a cabin cruiser and a center console to form something truly unique. It features a remarkable amount of on-deck space and seating; the latest in propulsion, navigation, and remote-monitoring technology; all the conveniences of a modern cabin; and the incredibly smooth ride quality only a Whaler can deliver.

“The 380 Realm is designed to make any on-water goal possible,” said Vaughn. “It’s geared for impressive capability and total comfort, expanding the definition of ‘all-day boat’ into something that can go beyond the horizon and back. Truly expedition capable.”

Another can’t-miss aspect of the show: a new wave of outboard technology from Mercury Marine. Boston Whaler is proud to feature Mercury engines on every boat model. More than ever, this year’s offerings reflect Mercury’s advanced engineering and commitment to providing the highest quality propulsion on the water.

Further, Boston Whaler will announce a new partnership with NAUTIC-ON™, whose breakthrough remote-monitoring capabilities provide boaters with a remote view of their boat and provide a connection to services that will improve the boating experience. Whaler will offer demonstrations of the NAUTIC-ON mobile app and discuss the coming applications of NAUTIC-ON technology across the lineup.

“Boston Whaler’s commitment to pushing the envelope has been a defining trait since the very beginning,” said Stickler. “Innovation has been in our DNA for 60 years, and it will continue to fuel our success for many, many years to come.”

The 2018 Fort Lauderdale International Boat Show runs from October 31 to November 4. Boston Whaler’s displays will be located indoors at the Fort Lauderdale Convention Center, Booth #2037; and on-water at the Bahia Mar, Lime Zone, Dock C #300-310. For more information, visit https://www.bostonwhaler.com/marketing/fort-lauderdale-international-boat-show-2018/ .

 

About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s  leading consumer brands include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Ancor, Attwood, BEP, Blue Sea Systems, Czone, Del City, Garelick, Lenco Marine, Marinco, Mastervolt, Mercury, NAUTIC-ON, Park Power, Progressive Industries, ProMariner, Quicksilver and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Lankhorst Taselaar, Payne’s Marine and BLA parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group  and SCIFIT fitness equipment; and Brunswick billiards tables, accessories and game room furniture. For more information, visit http://www.brunswick.com.

About Boston Whaler
For 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the leading marine manufacturer in the world.