2017 Fitness News Releases

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DateTitle 
01.10.17Heyday Wake Boats Signs As Title Sponsor of Pro Watercross Tour as organizers expand spectrum
KNOXVILLE, TN — Heyday has signed a category-exclusive agreement with The Pro Watercross Tour to sponsor its series of events as Title Sponsor in 2017. The Pro Watercross Tour, the leading personal watercraft racing series in the US, has recently expanded its spectrum to include Fly Board and Hydro Drag competitions, with tentative plans to include wake sports competitions as well.   "This tour sponsorship gives us great visibility as we accelerate the awareness of the Heyday b... 
01.06.17LIFE FITNESS PARTNERS WITH VIRZOOM TO PILOT VIRTUAL REALITY EXERCISE SOLUTION
Untitled DocumentRosemont, Ill., Jan. 5, 2017 – Life Fitness, the global leader in commercial fitness equipment, today announced a partnership with VirZOOM, a maker of virtual reality games, to pilot a virtual reality solution that can be used with fitness equipment. At CES 2017 in Las Vegas, the companies announced their partnership and plans to host pilot virtual reality competitions at select global commercial fitness facilities in Q1 2017. “Introducing virtual reality to our Life Fitn...