2017 Fitness News Releases

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12.13.17Life Fitness Integration with Life Fitness’ LFconnect and Apple GymKit coming in Q1 2018
Life Fitness, the global leader in commercial fitness equipment, will offer Apple GymKit compatibility on premium cardio consoles beginning in Q1 2018.With this functionality, cardio equipment will pair seamlessly and wirelessly with Apple Watch so exercisers can measure and track the most accurate measurements possible.With a simple tap to the Life Fitness console, a connection between Apple Watch and the cardio equipment is established, and data is exchanged between the watch and Life Fitness ... 
11.13.17PIONEER PARTNERSHIP BRINGS VIRTUAL REALITY TO GYMS, OPENING NEW POSSIBILITIES FOR vSPORTS AND IMMERSIVE FITNESS
Life Fitness and VirZOOM partnership creates first ever, full-scale virtual reality offering to health clubs and commercial fitness customers The VirZOOM VR fitness solution provides access to immersive virtual reality content to motivate exercisers Health club and commercial fitness customers in the U.S. and Asia are implementing the solution Rosemont, Ill., Nov. 13, 2017 – Life Fitness, the global leader in commercial fitness equipment, and VirZOOM, a developer of virtual ... 
10.03.17Hammer Strength Launches Program Identifying Elite Strength Training Facilities
The Official Hammer Strength Training Center Program Recognizes Facilities Around the World that Choose to Offer the Best and Battle-Tested Equipment on the Market. Rosemont, Ill. – Oct. 3, 2017 – Each year, over 100,000 athletes consider taking their game to the next level by joining 460,000 NCAA student-athletes – more than ever before – to compete in 24 sports across 19,000 college teams. Program heads and coaches are constantly looking for ways to differentiate themselves so athletes and par... 
09.22.17Life Fitness Sets New Performance Cycling Standard with Launch of Indoor Power Trainer
IC8 Power Trainer Offers Greater Ride Performance, Authenticity and Connectivity for Users ROSEMONT, Ill., Sept. 21, 2017 – Today, Life Fitness, the global leader in commercial fitness equipment, launched the IC8, an indoor power trainer designed for serious riders and all athletes that want superior tracking and fitness results.Life Fitness brought together experts at Indoor Cycling Group (ICG), a Life Fitness brand, and Hunter Allen, an elite cycling coach, author, co-developer of TrainingPeak... 
05.31.17Life Fitness Launches New Integrity Series Cardio Line
The Industry’s Most Popular Cardio Line Gets Redesigned, Maintains Unmatched Durability ROSEMONT, IL, May 31, 2017 - Life Fitness, the global leader in commercial fitness equipment, today announced its new Integrity Series cardio line, including a Treadmill, Elliptical Cross-Trainer, and Upright and Recumbent Lifecycle Exercise Bikes. The new Integrity Series is designed and revamped for facilities that require robust cardio equipment that is simple and intuitive for exercisers. It is ro... 
05.22.17Hammer Strength Celebrates 25 Years of Performance Clinics
World Renowned Fitness Brand to Host Two-Day Celebratory Clinic at University of Cincinnati, Featuring Professional and University Fitness Programs, More Than 100 Sports Coaches and MoreRosemont, Ill. - May 19, 2017 – Hammer Strength, the world’s foremost strength training equipment line, will host a strength training clinic from May 19-20 in Cincinnati, where the brand and its storied clinics were forged to celebrate 25 years of bringing athletic training and education to the athletic co... 
05.17.17Life Fitness Adds Heat Map Technology to LFconnect Platform
Customizable digital map makes monitoring fitness floor simple, improves focus on customer-centric spaceROSEMONT, Ill. (PRWEB) May 16, 2017 Today, Life Fitness, the global leader in commercial fitness equipment, launched Heat Map, an expansion of its LFconnect digital platform that helps fitness facility managers visualize traffic to and usage of their cardio equipment."The Heat Map is an important step in data visualization," said Ama... 
02.24.17LIFE FITNESS CELEBRATES EXPANSION OF CYBEX’S MINNESOTA FACTORY
Owatonna factory expansion increases production capacity, provides local job opportunitiesOwatonna, Minn., Feb 23, 2017 – Life Fitness, the global leader in commercial fitness equipment, held a ribbon cutting ceremony at its Cybex facility in Owatonna, Minn., on February 23, to celebrate the completion of a 150,000-square-foot expansion. Life Fitness leadership, employees and leaders of the Owatonna community participated in the ceremony.Completed in February,the expanded facility now to... 
01.10.17Heyday Wake Boats Signs As Title Sponsor of Pro Watercross Tour as organizers expand spectrum
KNOXVILLE, TN — Heyday has signed a category-exclusive agreement with The Pro Watercross Tour to sponsor its series of events as Title Sponsor in 2017. The Pro Watercross Tour, the leading personal watercraft racing series in the US, has recently expanded its spectrum to include Fly Board and Hydro Drag competitions, with tentative plans to include wake sports competitions as well.   "This tour sponsorship gives us great visibility as we accelerate the awareness of the Heyday b... 
01.06.17LIFE FITNESS PARTNERS WITH VIRZOOM TO PILOT VIRTUAL REALITY EXERCISE SOLUTION
Untitled DocumentRosemont, Ill., Jan. 5, 2017 – Life Fitness, the global leader in commercial fitness equipment, today announced a partnership with VirZOOM, a maker of virtual reality games, to pilot a virtual reality solution that can be used with fitness equipment. At CES 2017 in Las Vegas, the companies announced their partnership and plans to host pilot virtual reality competitions at select global commercial fitness facilities in Q1 2017. “Introducing virtual reality to our Life Fitn...