News Release

Brunswick Introduces Smart Boating with NAUTIC-ON

MIAMI (Feb. 15, 2018) – Brunswick Corporation (NYSE: BC) announced today the launch of the NAUTIC-ONTM smart boating platform during the first day of the 2018 Miami International Boat Show. The platform improves the boat ownership experience through connectivity and service.

NAUTIC-ON provides peace of mind by effortlessly conveying the boat's location and vital systems data using a hub and wireless sensors installed on the boat. Customers access the information using the intuitive NAUTIC-ON app, giving them a remote view of the condition of their boat's key components and operating systems, and alerts the customer when systems are malfunctioning. Customers can share their boat's status with their service provider to quickly resolve any issues.

"NAUTIC-ON brings a new standard to the connected boating experience through advanced design, industry-leading service and a meticulously-crafted digital experience built to keep boaters on the water," said Adam Schanfield, NAUTIC-ON general manager. "Backed with Brunswick Corporation's deep customer knowledge and design quality, NAUTIC-ON defines a new smart-boating category with an expandable system dedicated to the marine environment, putting power in the hands of boaters when they need it."

"Brunswick's new NAUTIC-ON business is a great example of how the Company is investing in connectivity with a digitally-enabled brand focused on customer solutions," said David Foulkes, Brunswick Corporation chief technology officer. "NAUTIC-ON's smart boating platform embodies leading-edge, innovative technology with a contemporary consumer-electronics influenced design to create an improved and integrated boating experience."

The NAUTIC-ON smart boating platform is designed for any boat equipped with a battery. It is available on new boat models, and can easily be retrofitted to existing boats.

NAUTIC-ON hardware kits can be purchase at the Miami Boat Show and online at starting Feb. 15, 2018, for early April shipment and app access. The NAUTIC-ON team will be at the 2018 Miami boat show from February 15-19 in booth C813.


Headquartered in Chicago, NAUTIC-ON is a marine technology and services business that simplifies the boating experience through its smart boating platform. NAUTIC-ON is a Brunswick Corporation brand. For more information visit

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation's leading consumer brands include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Lankhorst Taselaar, Payne's Marine and BLA parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT fitness equipment; and Brunswick billiards tables, accessories and game room furniture. For more information, visit