|Life Fitness Sets New Performance Cycling Standard with Launch of Indoor Power Trainer|
IC8 Power Trainer Offers Greater Ride Performance, Authenticity and Connectivity for Users
ROSEMONT, Ill., Sept. 21, 2017 – Today, Life Fitness, the global leader in commercial fitness equipment, launched the IC8, an indoor power trainer designed for serious riders and all athletes that want superior tracking and fitness results.
Life Fitness brought together experts at Indoor Cycling Group (ICG), a Life Fitness brand, and Hunter Allen, an elite cycling coach, author, co-developer of TrainingPeaks' WKD+ software and founder of Peaks Coaching Group, to design a world-class alternative to traditional indoor trainers.
"The IC8 is the new standard in power training," said Bernd Puerschel, Vice President of ICG. "We worked closely with athletes to create an authentic indoor experience. Inspired by the movement of road cycling, triathlon and athletic-performance training, the IC8 has greater power accuracy and wattage than any trainer available in the market today."
The IC8 provides outstanding performance, and is engineered to deliver the ergonomics, drive and feel of both a road and triathlon bike. Riders can be as relaxed or aggressive as training dictates and – with the chain-driven freewheel – experience total control of quick accelerations and coasting to recover.
Several features of the IC8 put it in a class of its own:
The IC8 Power Trainer is for fitness facilities that offer road cycling, triathlon and endurance-specific training and/or want to target cyclists and triathletes looking for an authentic indoor training experience. The product can be located on the main cardio floor or in performance studios.
For group cycling scenarios, the IC8 comes with ICG Connect capabilities to capture the collective efforts of all the riders and provide a scenic and immersive group ride, maximizing motivation, results and camaraderie.
"Ride after ride, you can trust in the accuracy of its power meter, feel the precision in its German engineering, and enjoy the magic of its amazing computer," said Allen. "If you're a cyclist, and you want to improve, this is your indoor trainer."
Brunswick Corporation (NYSE: BC), the parent company of Life Fitness, acquired Germany's Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment, in July 2016.
For more information about Life Fitness and its family of brands, visit www.lifefitness.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, productive well-being equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT, InMovement and Brunswick Billiards. Its equipment is distributed to 148 countries. Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information, visit www.lifefitness.com.