|Brunswick Corporation : Dozens of Crestliner Dealerships Honored with First Annual CSI Dealer Award|
"Customer satisfaction is paramount to the Crestliner mission," Crestliner President Eric Hendrickson said. "This new award is a wonderful testament to the hard work, passion and care our dealers bring to the job every day."
The Marine Industry CSI Dealer Award honors dealerships that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Of the 55 Crestliner dealers who received the award for effectively meeting the needs of customers and providing them with superior support, 16 were recognized in the sales category, 19 in the service category and 20 in both categories.
The Dealer Award is derived from customer feedback as a part of the overall Marine Industry CSI Program. In 2016, nationally, the program surveyed more than 122,000 boat owners and received nearly 40,000 responses. Dealerships who received a score of 90 percent or higher in customer satisfaction were named winners.
These Dealer Awards come on the heels of Crestliner's tenth consecutive CSI award in the category of Aluminum Outboard Boats, which it earned based on an impressive 91.36 percent satisfaction rating for 2016.
"The quality of our brand is reflected in the quality of our dealerships," Crestliner Customer Service Manager Vince Shimanski said. "We look forward to continuing to deliver an exceptional customer experience - and consistently improve upon it - day after day, year after year."
Crestliner is a division of Brunswick Corporation, a leader in the recreational marine industry, brunswick.com
FOR MORE INFORMATION: Lori Kneeland