News Release

Another successful Miami International Boat Show for Mercury Marine

MIAMI (Feb. 24, 2017) –  Mercury Marine and Mercury Racing made a big splash at the 2017 Miami International Boat Show with multiple product launches and an upgraded presence on the water.  Consumers pointed to Mercury’s high horsepower outboards and reliability as two of the many reasons for the brands popularity in saltwater markets.
“We decided to make the switch to Mercury and I’m glad we did,” said Colin Byrd, Mexican Gulf Fishing Company charter captain.  “We ran just shy of 1,700 hours and all we did was change the oil and put fuel in it.  Our Mercury’s are easy to service and great for our boat.  Reliability is what a buyer wants to see.  They want to be confident in the product and when you are confident in the product, you have no worries.”
Here’s a look back at Mercury’s presence at the boat show in Miami with testimonials from Indy Car driver Ryan Hunter-Reay and boat builders from Ft. Lauderdale and Miami:
“We are thrilled with Mercury’s presence at the 2017 Miami International Boat Show,” said John Pfeifer, Mercury Marine president.  “Our new product offerings from Mercury and Mercury Racing were very well received and we look forward to our customers enjoying those products on the water.”
Mercury’s new products from the 2017 Miami boat show include:

New Skyhook Advanced Features include:

  • Heading Adjust provides Joystick operators with the ability to adjust the heading lock in 1- and 10-degree increments while SkyHook is active, making vessel control even more precise.
  • BowHook can be used to unlock heading and just maintain position, allowing the boat to point in whatever direction the winds and currents dictate. This feature is useful when a locked-in heading is not necessary.
  • DriftHook lets the operator maintain heading and unlock the position of the vessel allowing winds and currents to move the vessel along. Adjustments of 1- and 10-degree increments can be made while drifting when bundled with Heading Adjust.

Mercury Racing also had a big presence at the 2017 Miami International Boat show with four product launches including the company’s largest and most powerful sterndrive offering:

About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at