National Marine Manufacturers Association recognizes legendary boat brand for excellence in customer satisfaction
New York Mills, Minn.
(Sept. 23, 2015) – For the Central Minnesota boat builder, it’s become something of a tradition. For the fifth year in a row, the National Marine
Manufacturers Association (NMMA) honored Lund Boats with the
2015 Marine Industry CSI award
for customer service, adding another gold star next to the legendary brand.
The CSI (Customer Satisfaction Index) Award recognizes marine manufacturers who attain the highest levels of customer contentment, as voted on by the
Designed to enable marine industry manufacturers to measure and improve customer satisfaction, the NMMA’s CSI program requires manufacturers to survey all
known retail consumers of their brands within the first 12 months of boat ownership. In addition to authenticating customer contentment with their boat and
engine, the survey also gauges satisfaction with their local boat dealer.
"It’s a really satisfying token of recognition," says Lund Customer Service Manager, Jesse Hanish. "Anytime your customers give you such high marks in
service, it feels good, like you’re doing things the right way. We pride ourselves on that."
To qualify for the CSI award, manufacturers must achieve and maintain an independently-measured standard of excellence in customer satisfaction of
90-percent or higher over the past year.
"Earning the Marine Industry Customer Service Award for the fifth year in a row is an acknowledgment of our efforts to keep our focus on our customers
first," adds Hanish. "We take tremendous pride not only in the quality and craftsmanship of our boats, but in the customer service we provide at both the
manufacturer and dealer levels."
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member
companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada.
The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and
promotion of the boating lifestyle. For more information, visit
Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minnesota. Built with professional grade materials to withstand
a lifetime of use, Lund Boats are guide tested and wilderness proven and demanded by more camps, resorts, fishing guides and professionals throughout North
America. Whether the preference is aluminum or fiberglass, each boat is carefully designed with fishing features and optimal fishing layouts in mind.
They’re engineered for maximum performance and superior boat control to effortlessly stay on the breaks and catch more fish, delivering The Ultimate
Fishing Experience. Lund Boats – Built by Fishermen for Fishermen. For more information, visit
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and
accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine, BLA and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick
Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats,
and Life Fitness, Hammer Strength and SCIFIT fitness equipment, and Brunswick billiards tables, accessories and game room furniture and InMovement products
and services for productive well-being. For more information, visit