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|Heyday Wake Boats Signs As Title Sponsor of Pro Watercross Tour as organizers expand spectrum|
KNOXVILLE, TN — Heyday has signed a category-exclusive agreement with The Pro Watercross Tour to sponsor its series of events as Title Sponsor in 2017. The Pro Watercross Tour, the leading personal watercraft racing series in the US, has recently expanded its spectrum to include Fly Board and Hydro Drag competitions, with tentative plans to include wake sports competitions as well.
"This tour sponsorship gives us great visibility as we accelerate the awareness of the Heyday brand," said Heyday's President, Keith Yunger. "The watercraft audience is also a strong demographic and user crossover for us. These are multi-activity enthusiasts and align nicely with our target audience. And, with the expanded spectrum of events they've initiated, this is something we can be a significant piece of going forward."
Heyday's wake sports boats will be on display, be featured in demonstrations, and have strong televised visibility on the Tour's regional cable programming (for its regional events) and nationally, on The CBS Sports Network for its National and World Championship events.
"We're excited to have Heyday on board. We always strived to create family friendly events and having a family focused brand like Heyday fits very nicely," said Pro Watercross Tour President, AJ Handler. "We look forward to evolving our events and exploring the wake sports possibilities with Heyday."
The Pro Watercross Tour consists of 8 Tour events nationwide held mainly from May to September, as well as the Daytona Freeride—an offshore freestyle competition held January 12-15 in Daytona Beach, FL.
For more information, visit www.bayliner.com. Heyday is a brand of Brunswick Corporation (NYSE: BC).
About THE PrO WATERCROSS tour
The Pro Watercross Tour is the leading personal watercraft racing series in the United States featuring both professional and amateur personal watercraft competitions at its events throughout the summer. Event producer UWP was founded in 1996 to provide a safe racing atmosphere for its competitors in a family friendly environment. It recently expanded the spectrum of its tour to include competitions and exhibitions in the FlyBoard and Hydro Drag categories as well. Its annual National and World Championships are featured programs on CBS Sports Network.