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SEA RAY® LAUNCHES NEW SLX 350 MODEL AND OFFERS A SPECIAL REVEAL AT THE MIAMI INTERNATIONAL BOAT SHOW

 

Sea Ray Continues Its 60th Anniversary Celebration

KNOXVILLE, Tenn. (Feb. 7, 2019) — At the Miami International Boat Show, Feb. 14–18, Sea Ray will officially launch the all-new SLX 350, as part of its celebration of 60 years of remarkably crafted boats. In addition, Sea Ray will unveil a special, brand-new model reveal during an exclusive immersive experience, introduce a new option on the SLX 400 Outboard that is built for speed and showcase cutting-edge NAUTIC-ON™ technologies. One of the most attended boating events in the world, the iconic Miami International Boat Show draws more than 100,000 people. It showcases thousands of the newest boats along with the latest marine technology, gear and accessories from more than 1,000 exhibitors.

"The Miami International Boat Show is one of the world's largest boat shows," said Brad Anderson, Sea Ray president and general manager. "We're thrilled to continue our 60th anniversary celebration and officially introduce the new SLX 350, along with a first-of-its-kind new model reveal, on a global scale at this high-profile event."

Sea Ray's brand-new SLX 350 hosts an array of features designed for an excellent on-water experience and optimal performance. Powered by twin Mercury® MerCruiser® 6.2L engines with Bravo Three® drives, and a standard joystick Axius® System to ease maneuverability, the enhanced SLX 350 delivers a superior ride and unrivaled handling. NextWave™ innovations, such as quietRIDE™ technology featuring Tuned Transom®, and optional Dynamic Running Surface™, further elevate the luxury sport boating experience.

The updated SLX 350 offers a reimagined seating layout that is best-in-class with room for 18, anchored by a cockpit social area and "concealable" transom loungers. The intuitive helm comes standard with dual 9-inch Simrad® touchscreen information displays, including Mercury VesselView® Link Data, chart plotting maps, depth and fish-finder capabilities.

Sea Ray established the large day boat category with the introduction of the original SLX 350. "We have taken the best and made it even better," said Anderson. The new SLX 350 builds on the success of the prior SLX 350 model – with a significant added convenience, the Port Hideaway®. Designed with families in mind, the interior Port Hideaway provides a relaxing air-conditioned space with an expanded cabin and comfortable plush seating.

"The SLX series was launched to bring a luxury sport boating experience unlike any other to the market," said Anderson. "The evolution of the SLX 350 upholds the orchestrated excellence found across the SLX model line, and the introduction of a new option available on the SLX 400 Outboard will further demonstrate this evolution and the advancements of the line."

Along with the SLX 350, Sea Ray will host a display exhibiting emerging Sea Ray Connect smart boating innovations and showcase leading-edge NAUTIC-ON™ technologies on a brand-new model. Powered by NAUTIC-ON, Sea Ray Connect provides peace of mind by effortlessly conveying a boat's location and status of its vital systems to users via a smartphone app. It allows boaters to remotely view the condition of their boat's key components in real-time, receive alerts and share diagnostics with service providers should any system require attention.

In addition, the following Sea Ray models will be available at the Miami International Boat Show:

SPX 190 Outboard

SPX 210 Outboard

SPX 230 Outboard

SDX 250 Outboard

SDX 270 Outboard

SDX 290 Outboard

SLX 230

SLX 250

SLX 280

SLX 310 Outboard

All-new SLX 350

SLX 400 Outboard – featuring an exciting new option

Sundancer 320 Outboard

Sundancer 350 Coupe

Plus – the reveal of a brand-new model

The Miami International Boat Show runs Feb. 14–18. Sea Ray will host a display at Pier 7. For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.

FOR MEDIA: Thursday, Feb. 14, 5:30 p.m., Sea Ray will host a special reveal of a brand-new model during an immersive experience for members of the press at Pier 7. Please pre-register your attendance here. For more information, please contact Sara Moore at Sara.Moore@SeaRay.com.

ABOUT SEA RAY

Headquartered in Knoxville, Tenn. Sea Ray is the world's leading creator of superior quality pleasure boats. For 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters' unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.

 

ABOUT BRUNSWICK

Headquartered in Mettawa, Ill., Brunswick Corporation's leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT fitness equipment; and Brunswick billiards tables, accessories and game room furniture. For more information, visit Brunswick.com.