Streamlined site helps consumers bring game room trend into their homes
BRISTOL, Wis. (May 21, 2014) - Brunswick Billiards has unveiled an upgraded website that gives billiards lovers the tools and inspiration they need to create the perfect home game room. Revamped based on extensive customer research, the new brunswickbilliards.com transforms the online and in-store shopping experience as more families look to unplug from their mobile devices and reconnect with one another through traditional games like billiards.
"The new Brunswick Billiards site was built based on what our customers told us they want," said Brent Hutton, president of Brunswick Billiards. "We think the result is really exciting - a highly visual site that simplifies our customers' shopping experience, whether online or in-store, from any device."
Designed by Tenthwave - a digital agency that's provided expertise to such companies as eBay and Google, Brunswick Billiards' site features advanced tools that enable visitors to customize their favorite billiards tables - from cloth color to the finish - as well as inspirational design resources like fresh billiards table photography and links to professionally-designed game rooms to help customers plan their own home game rooms. The new site also provides personalized product and accessory recommendations, an easy-to-use dealer locater, new shopping cart functions and more.
"Every day, your customers tell you what they value when it comes to your website," said Derek Boney, vice president and managing director, Tenthwave. "We hope that the upgraded brunswickbilliards.com shows Brunswick customers that the company is really listening."
About Brunswick Billiards
Connecting generations through superior craftsmanship and innovation since 1845, Brunswick Billiards has been the leader in designing the highest-quality billiards and pool tables and game room furnishings preferred by experts around the world. Based in Bristol, Wis., the billiards division of Brunswick Corporation (NYSE: BC), has more than 300 retail dealer locations across the United States and international distributors in more than 40 countries. For more information about Brunswick Billiards and its product line, visit www.BrunswickBilliards.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.
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