OTSEGO, Minn., June 13, 2017 - Crestliner is proud to announce that 55 of its dealerships have received the first-annual 2016 Marine Industry Customer Satisfaction Index (CSI) Dealer Award from the National Marine Manufacturers Association (NMMA). This award is presented to dealerships that provided excellence in customer service for the areas of sales and/or service during 2016.
"Customer satisfaction is paramount to the Crestliner mission," Crestliner President Eric Hendrickson said. "This new award is a wonderful testament to the hard work, passion and care our dealers bring to the job every day."
The Marine Industry CSI Dealer Award honors dealerships that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Of the 55 Crestliner dealers who received the award for effectively meeting the needs of customers and providing them with superior support, 16 were recognized in the sales category, 19 in the service category and 20 in both categories.
The Dealer Award is derived from customer feedback as a part of the overall Marine Industry CSI Program. In 2016, nationally, the program surveyed more than 122,000 boat owners and received nearly 40,000 responses. Dealerships who received a score of 90 percent or higher in customer satisfaction were named winners.
These Dealer Awards come on the heels of Crestliner's tenth consecutive CSI award in the category of Aluminum Outboard Boats, which it earned based on an impressive 91.36 percent satisfaction rating for 2016.
"The quality of our brand is reflected in the quality of our dealerships," Crestliner Customer Service Manager Vince Shimanski said. "We look forward to continuing to deliver an exceptional customer experience - and consistently improve upon it - day after day, year after year."
Located in Otsego, Minn., Crestliner boats and pontoons are crafted with an uncompromising mix of functional design, all-welded aluminum construction and a relentless commitment to excellence. Since 1946 Crestliner has been making boats forged with strength and defined by durability. As a world-wide leader, Crestliner continues to redefine the industry with boats built to last. A testament to our quality and craftsmanship, Crestliner has received the CSI Award of Excellence in Customer Satisfaction for Aluminum Outboard Boats for 10 consecutive years. Learn more about Crestliner and its line of boats by visiting crestliner.com.
Crestliner is a division of Brunswick Corporation, a leader in the recreational marine industry, brunswick.com
Headquartered in Lake Forest, Ill., Brunswick Corporation's leading consumer brands include Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Payne's Marine and BLA parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT fitness equipment; InMovement products and services for productive well-being; and Brunswick billiards tables, accessories and game room furniture. For more information, visit http://www.brunswick.com.
FOR MORE INFORMATION: Lori Kneeland